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Related Branding Articles:

When Search Engine Marketing and Trademarks Collide

A "trademark" is a word, symbol (i.e., logo) or phrase used to identify a particular product and distinguish it from other products in the marketplace. The degree of distinctiveness or uniqueness is what usually determines legal protection. Terms or symbols that are not unique to a particular product or company are generally not given protection. Generic terms are also not protected. The claims made by Geico and American Blinds are that Google's AdWords program violates the law by allowing competitors to purchase keywords that are protected trademarks. Geico and American Blinds contest that by allowing advertisers to bid on their keyword that is in essence the same thing as selling the Geico or American Blinds name without their authorization.

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Hummer is an Excellent Brand

www.microracers.com/Merchant2/merchant.mv?Screen=PROD&Product_Code=H1-YD&Category_Code=COM

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Business Case Study Automotive Detailing Franchise Company

It all started in Reno, NV where we had set up a mobile car wash franchise of the Car Wash Guys for a franchisee there. www.CarWashGuys.com . Because we have significant market share in Reno NV, we wanted to expand into different lines. So we looked at co-branding with Ziebart, yet their corporate culture did not mix with our Entrepreneurial Fiber and the cost of their franchises were quite high. On top of that they had sold so many franchises in the US, there would be a problem later if we decided to roll out our system nationwide or continue buying their units to expand with our current franchisees, still we felt this might be worth pursuing. So instead going thru all the mistakes, which had already been learned we wanted to buy into a proven system and wanted to exhaust this possibility first. They turned us down. So we have decided to take the market, city by city. But first we needed to establish a prototype unit and this is where our Reno Franchisee came into play. Ziebart instead of partner would become a challenge, as they had 216 units already up and running. We visited many of their locations including Hilo, HA at the time.

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Nike / Sears / Kmart

On the opposite end of the branding spectrum, Nike sits at the top of the todem and watches the plethora of other brands struggling beneath. Nike is the only brand of shoe for which people are willing to pay two to three times more just to bear the swoosh emblem in the gym. Nike is the only athletic brand creating new and original advertising (i.e. the Nike Pro Apparel "Warriors" campaign) while Adidas, Reebok, Puma, New Balance, and countless others attempt to "be like Mike" and copycat concepts to boost their market share. In reality, Nike only becomes more powerful and valued despite the efforts of brand emulation.

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