Business Branding Success
Make Your Business And Product Unforgettable!
You Can Own This Website!
This website is an example of a new product called article site manager developed especially for people who wish to own Adsense sites or sites to promote their own websites and products but do not have the technical ability to own or maintain a website.
Details about this site and other article sites in different categories can be found at the link below. Prices start at $259 for a complete website like this!
Related Branding Articles:
Brand Building 201: Finding The Ideal Way
Speed A, like a hot air balloon, takes a long time to prepare before the actual launch. PR, media marketing, favors A. Longevity success favors A. A tree grows stronger with a well-established roots. And this can only occur with good soil, careful fertilizing, watering, and time.
Extreme Makeover - Small Business Edition
After meeting with the family to find out their wants, needs, desires and dreams, the expert takes that information and goes to work, completely making over the house.
Don't Get Caught In the Trap: The BIG Difference Between Personal and Business Branding
With hundreds of thousands of home-based businesses starting every year, and few ever flourishing, the topic of branding has become hot, hot, hot. And thanks to experts touting the need for a personal brand� in sole proprietor businesses the confusion is growing. It's no wonder.� Business... personal... personal... business--what IS the big difference any way?
Acquire, Then Rebrand
There is nothing that stirs fear in corporate boards of directors more than negative consumer feedback. The way a company is perceived -- through marketing of its product line to community involvement -- will determine whether the company ultimately succeeds or fails. Thus, it is the buying public -- consumers -- who truly determine the direction a company moves. Lost sales = a sinking business.
In acquiring another company, usually the larger company does one of two things:
1. It takes the smaller company and absorbs the company within the body of the parent organization. The acquired company retains its name and, for all practical purposes, appears to be a separate company. Consumer confidence in the brand remains static in this case. What is an example of this? Check out the companies/products owned by Beatrice Foods.
2. The acquired company is absorbed in totality; the name, assets, product line are all folded into the acquiring company. Little or nothing of the old company's name remains. An example of this is Cingular Wireless' takeover of AT&T Wireless.
In the second example, consumer confidence can be shaken especially if the Board of Directors missteps and fails to anticipate the public's reaction to the acquisition. A time honored brand, loved by consumers, disappears and consumers react negatively.
What are some good alternatives for Boards to consider? Basically there are two options:
1. Rebrand the name to reflect the joining together of two perceived equals. A case in point is the oil industry where you have ExxonMobil and ChevronTexaco to name two. Obviously, the first name is the premier name, but consumers still see the "loved" second name and are reassured.
2. Rebrand the name to reflect the more popular name even if the acquired company is smaller in size. KMart and Sears got "hitched" and the company was renamed Sears Holding. KMart was the acquiring company but the Sears name has less baggage than the bankrupt KMart name. The combined entity has gone one step further by maintaining separate stores with separate names, at least for now. Consumers who like the venerable Sears name can still be confident that it is "business as usual" for the retailer.
There are variations of the two options that Boards may need to consider. Witness BP's acquistion of Amoco: the name says BP, but the pumps say Amoco. Guess whose gasoline is perceived to be the better of the two?
In summation, the consumer ultimately decides whether your rebranded product will succeed or fail. Not bringing consumer sentiment into the mix early on in the acquisition process is potentially dangerous and can be expensive to remedy later on.
Matt Keegan's writing site can be viewed at thearticlewriter.com
Related Business News and Articles From ezarticles
Can you really promote with only 4 colors? Read our article to find out!
When people first start looking around online for a business logo they quickly become confused, as there are so many companies out there. This article looks at how you can compare custom logo design companies and the criteria that you should use in order to do a comparison.
When starting a business there are many things to think about but sometimes even the smaller things that are just as important as the bigger things slip our mind, What is the one thing when you see the companies that appear in the world today, in the form of billboards, bus ads, tv advertising, giant posters, flyers, leaflets and even brochures. It is the logo. Every successful company and there is a very important reason behind this. The mechanism of branding and brand association cannot survive without logos.
The most magnificent exhibit and well prepared handlers can watch traffic pass it by, if there isn't something to draw the traffic in. That is where promotional items come in at. These 5 trade show promotional marketing items are proven to be among the best method for attracting foot traffic.
Like it or not, unless you are perceived as a leader, you will have a really hard time getting anyone but your friends and family to join your network marketing business. If you are tired of getting rejected and never making any sales, then this is the perfect time for you to learn how to brand yourself as a leader.